Created by Fathom (affiliate link)

Jamie explains the concept of the "default mode network" in the brain, which causes people to disengage when content becomes predictable. To avoid this, Jamie outlines several principles for keeping people engaged:

• Being unexpected and different

• Introducing new or surprising information

• Evoking curiosity and allowing people to guess correctly

• Using emotional storytelling

• Incorporating interactivity

• Ensuring content is highly relevant and personalized

Common mistakes to avoid

Jamie identifies three common mistakes that cause people to disengage:

1. Being too generic in messaging instead of being specific and relevant

2. Using overly "marketing-speak" language instead of a natural, conversational tone

3. Failing to explain how the product/offer is meaningfully different or better than what the audience has already tried Jamie emphasizes the importance of giving a unique name to your offering to help it stand out.

Applying these principles

Jamie concludes by stating that understanding these principles for holding attention will be crucial for building effective Binge & Buy Sequences and an Everselling Email System moving forward.