9 Lessons + Playbooks. Learn the 5 jobs your emails need to do to nurture & get sales over time, all on autopilot. You'll learn how to take existing emails and content so you can automate more quickly with your best performing content, and then you'll learn what to build next in the entire Everselling Email System based on where you are now.

9 Lessons + Playbooks + Automation Templates. If you're using Ontraport, you can load these automations into your account and customize them within minutes. If not, you can follow along and learn how to set them up in your own email service provider so that you can start sending people through them! You'll learn how often to send things, how to trigger Binge & Buy Sequences based on user activity, what to do when you're launching, and tips for building this on other platforms that work differently than Ontraport. You'll also learn how to set up goal tracking so you can measure effectiveness and know where to iterate first.

8 Bonus Automations & Templates. If you're using Ontraport, simply import these pre-built automations into your account to quickly customize and start using them. Not using Ontraport? No worries. I explain exactly how they work so you can build them in your own software.

These automations include:

• Customer Journey Tracking & Reporting
  
• Important Metrics to Watch and What they Mean
  
• Make More Sales through Sales Recovery + Retargeting Ad Automations
  
• "Hey" email Automations
  
• Global Unsubscribe + Hard Bounce Recovery Automations
  
• New Buyer Survey + Re-Engage Automation (this one is SUPER helpful for getting people to actually FINISH your courses!)
  
• Custom Wait Elements - This allows you to send more or less frequently based on user behavior (automatically)
  
• Global Link Tracking for Dean Jackson "When You're Ready to Work With Me" Links