Email Marketing Deep Dive
Here's who I want (and do NOT want) to join...
🚨 Spoiler Alert: I'm not here to convince you to join the Everselling Email System if it isn't the right fit for you.

In fact, ❌ I don't WANT you to join if you're not a good fit for it  ❌ (I'll explain more below).

Why?

Because I've seen TOO MANY big bro marketers use fancy sales techniques to coerce people into buying that really shouldn't, all because they care more about having a bigger launch than their bro-buddies than if it's actually in your best interest. 🤮

Seriously, it's like middle school locker-room comparisons. The bigger the "launch", the more they feel important.

Besides the fact that I'm not doing this for my ego, it's also terrible for your business long-term.

The best thing you can do is get the RIGHT people into your offer so that they do the work, get results, and rave about it to all their friends.

I want your experience to be so remarkable that you want to tell all your entrepreneur friends to join too.

So I only want the RIGHT people to join.

❌ Here's who SHOULD NOT join... ❌
  • Ecommerce Sellers with MULTIPLE products. While this can work for any business, there are better systems out there for selling multiple physical products if that's primarily what you offer (like a full Shopify store). I recommend having at least ONE digital or service-based offer if you want to join the Everselling Email System, though it can sell physical products if you just have a small handful. If you have lots of products and use Shopify or something like it, I'd use Klaviyo and follow Susan and what she teaches instead. She's brilliant and is exclusively trained for that kind of store.

  • Excuse Makers. We will be setting up email automations, and I'll help you understand HOW they work, but I'm not a stand-in for tech support or the step-by-step process for setting it up in most platforms. Most modern email platforms have help desks that can answer your questions, or people to hire to set it up for you once you've got it all mapped out. You'll have to be proactive in getting the tech set up if you're using a platform other than Ontraport where I give you my automation templates. You'll have everything you need to hire someone to do this for you if you don't want to do it yourself.

  • Beginners. I am not covering the basics on how to start or grow your email list. There's a TON of existing courses on this out there already. This is all about how to USE your existing email list and automate your sales & nurture and is a higher-level conversation that teaches the more advanced features like how to send emails to specific segments/groups of your audience on autopilot.

  • Unproven Sales. While this system is designed to help you stabilize your cashflow and bring in more sales, all the time, it won't magically make an offer sell that isn't already selling. This process AMPLIFIES what is already working by helping you sell at the exact right time when someone is ready. This is best for proven offers that people already buy and that get them results or that you know for sure your people already want. HOWEVER, if you REALLY want to join and are committed to putting this in place from the start to build desire for launching your offer right away, you totally can. I just want you to make your investment back as fast as possible, and you'll do that quickly if you have an offer that's selling already.

🤩 Here's who SHOULD join... 🤩
  • Strategic Action-Takers. You're not afraid to spend some time building an asset that will serve you for years to come, and you're excited to dive in and put this together. (Don't worry - I'll share several tips inside the system that will save you time & help you/your team create this efficiently).

  • You want Advanced Strategies. We aren't covering the basics. We're diving into smart email automations & NeuroBased sales messaging that help you scale personalization, trust, and your authority so that each new email reader gets sales delivered at a time that's just right for THEM.

  • High Achievers. You have a big goal and you're making it happen, just like you always do. You believe anything is possible, and it shows in your life.

  • You Have a Scalable, Evergreen Offer. If you only launch once per year and can't buy your stuff the rest of the year, you'll lose out on all the binge buyers who want it now. This is designed to always be selling when the moment is right, so you need something you can actually sell at any time if you want to make your money back quickly. (But don't worry - it'll also amplify your launches when you do them, so it's not a 100% requirement, just a best-case scenario).

  • You've got a list already. The more established you are already, the more you'll get from this system. You can do it with a smaller list (I started building this for my new list when I had just 750, but I used this same system with 119k people on my previous list) and it'll pay for itself faster if you've got more people.

  • You care about your customers & clients. You won't learn any slimy hard-closes or really pushy persuasion here. You'll learn NeuroBased principles that allow you to attract & convert the RIGHT people into your offer in an ethical, non-pushy, but effective way instead of trying to convince everyone who will listen to give you money. You've got real integrity.

  • You believe the automation can reflect your heart. You wish you could know and talk to each person in your audience to help them, but there are just too many. So you're excited to learn how to scale a personal touch using technology.

One last thought...

I'm sure you're curious to see what the actual offer is before you decide.

But here's my best piece of advice I can give on whether or not it'll be right for you.

Trust yourself.

Don't let me or anyone else convince you to buy (or NOT to).

By now, you should have a pretty strong sense right now if this is something you want or not, even though I haven't even given you the full offer yet.

And that's the entire goal.

This Binge & Buy Sequence was designed to help you see what's possible, hold your attention, get you to engage, AND make you WANT to buy it (if it's a good fit for you).

But it also is designed so that people who aren't a good fit won't want it and will feel peace about NOT buying it.

They won't even get this far. So they may never even see the offer.

See how powerful this is?

Inside the Everselling Email System, I'll teach you how design them for your business, too. That's the most powerful part of the whole thing. The automation just lets you scale it.

You should have one final lesson waiting in your inbox by now, plus an invitation with all the details about the Everselling Email System. Go give it a read.

Oh, and Friend?

Thank you for reading & engaging, no matter what you decide.

I genuinely hope you hit your goals faster than you think (no matter what people say about the economy these days) and I'm here cheering you on.

I hope to get to know you personally in our Brighter Together Community and I'm grateful that you're here.


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