FYI, you've got 3 Engagement Points.
The Build: How Long Will it Take?
And What Can You Outsource?
By this point, you may be wondering how long will it take to create your own Everselling Email System and if it'll be worth it.
I'm a big fan of building this as you go.
You're already sending emails now, so instead of just sending something random, we'll write & send something that will become part of your Everselling Email System.
So you can slowly create this over time when you'd normally be working on emails anyways, OR you can set some time aside to implement it faster. It's completely up to you.
If you've been in business for a long time and have used email marketing for awhile, you may be able to re-use or re-purpose past emails into Everselling Emails with just a few little tweaks, making it much faster to get up and running.
I'm a big fan of building this as you go.
You're already sending emails now, so instead of just sending something random, we'll write & send something that will become part of your Everselling Email System.
So you can slowly create this over time when you'd normally be working on emails anyways, OR you can set some time aside to implement it faster. It's completely up to you.
If you've been in business for a long time and have used email marketing for awhile, you may be able to re-use or re-purpose past emails into Everselling Emails with just a few little tweaks, making it much faster to get up and running.
Can Your Team Do it All?
Your Everselling Email System is designed around your customer journey, so you want the person on your team who is in charge of content strategy and who best understands your client & sales journey to create your specific system.
I always hold this role as the visioneer in my business, as I feel it is my job to understand my clients better than anyone else so I know how to best help them.
So this may be you.
But it may not be if you have a content director, marketing/sales director, etc.
This is where you need to decide if YOU need to do the high-level planning & designing, or if someone else on your team is a better fit.
I always hold this role as the visioneer in my business, as I feel it is my job to understand my clients better than anyone else so I know how to best help them.
So this may be you.
But it may not be if you have a content director, marketing/sales director, etc.
This is where you need to decide if YOU need to do the high-level planning & designing, or if someone else on your team is a better fit.
Step 1: Deliverability Boost Campaign
I always start here to boost engagement & deliverability before sending any new campaign.
We'll send out a single (but specific and powerful) email to re-engage the entire list, then we'll make sure you've got this set up to happen on autopilot going forward using the 'Hey' email.
This is easy for you or your team to do. It's a simple process that only takes a few minutes.
We'll send out a single (but specific and powerful) email to re-engage the entire list, then we'll make sure you've got this set up to happen on autopilot going forward using the 'Hey' email.
This is easy for you or your team to do. It's a simple process that only takes a few minutes.
Step 2: Your First Binge & Buy Sequence
Next we'll build our first Binge & Buy Sequence so that we can find the existing money in our current email list, and have this ready to go for all new people who join your list.
This happens in 4 steps:
These sequences are our money makers, so you'll likely have more than one.
This happens in 4 steps:
- Strategic Design
- Outline
- Write
- Automate & Send
These sequences are our money makers, so you'll likely have more than one.
Step 3: Design Your Everselling Email System
The next step is to DESIGN the Overall Everselling Email System based around the goals of your business and your customer journey.
The reason we didn't start here is because you've already got a list and an offer and aren't starting from scratch.
This is primarily a sales-based content strategy where you'll decide...
- What Bingeable Email Course(s) to create
- What jobs you want your Everselling Nurture Emails to have
- The Binge & Buy Sequences you need for your core products & other revenue streams (like affiliate promos, etc).
This is the big picture roadmap that outlines the exact content themes for the Everselling Email System you're going to build.
This is what will trigger the Binge & Buy Sequence you just wrote, plus help you decide what to build next as you roll out the system.
Step 4: Start the Content Build.
If you have past emails that can be re-used or re-purposed, you'll start with those.
If you join the Everselling Email System, you'll get the NeruoBased Principles and frameworks for each kind of email you need to create, as well as the overall content structure you'll want to include in each Binge & Buy Sequence (or Bingeable Email Course).
I'll give you all my frameworks, so you'll always know what to write (even if you're not a copywriter) AND I'll tell you exactly how to outsource it if you don't want to do the writing yourself to make sure it's effective.
While I personally LOVE the writing process and don't use AI to write any of my email copy and only use it for research and planning, I will give you AI prompts you can use to make the planning and/or writing faster, all while preserving the NeruoBased principles I use to increase engagement and desire to buy.
If you join the Everselling Email System, you'll get the NeruoBased Principles and frameworks for each kind of email you need to create, as well as the overall content structure you'll want to include in each Binge & Buy Sequence (or Bingeable Email Course).
I'll give you all my frameworks, so you'll always know what to write (even if you're not a copywriter) AND I'll tell you exactly how to outsource it if you don't want to do the writing yourself to make sure it's effective.
While I personally LOVE the writing process and don't use AI to write any of my email copy and only use it for research and planning, I will give you AI prompts you can use to make the planning and/or writing faster, all while preserving the NeruoBased principles I use to increase engagement and desire to buy.
Finally, You'll Automate it As You Go.
If you've recently pivoted or are starting from scratch and don't already have content you can repurpose, I'll show you exactly how to automate it as you go, so you can build this over time and not rush to finish it.
I'll give you my Ontraport Automation Templates for each thing I teach, so if you're using Ontraport you can simply click a link to load it into your account and put the content inside, making the tech super easy for anyone on your team. (That's an affiliate link. Thanks for using it!)
Or, if you're using a different platform, I'll tell you how to communicate and outsource this to someone else if you don't have someone on your team who can build this for you and you don't want to do it yourself.
You certainly do not have to know how to build the automation.
You just need to know what's possible to do and how to explain it to the person building it out so that they can build it (and you/your team can tweak it) to perfectly fit your business & ideal client.
I'll give you my Ontraport Automation Templates for each thing I teach, so if you're using Ontraport you can simply click a link to load it into your account and put the content inside, making the tech super easy for anyone on your team. (That's an affiliate link. Thanks for using it!)
Or, if you're using a different platform, I'll tell you how to communicate and outsource this to someone else if you don't have someone on your team who can build this for you and you don't want to do it yourself.
You certainly do not have to know how to build the automation.
You just need to know what's possible to do and how to explain it to the person building it out so that they can build it (and you/your team can tweak it) to perfectly fit your business & ideal client.
My goal is to make this as easy as possible for you to implement fast.
The reality is, this will take some focus & effort to build.
How LONG it takes depends on a bunch of factors and how much you outsource vs. do yourself.
If you're starting from scratch, writing every email, and doing all the tech yourself, it'll take a lot longer than someone who's already established and has lots of past email content they can use & a team to help build it.
But even then, you don't have to create it all up front before you start using the principles I teach in it.
You can start building it from scratch as you go, like me, and then once it's built you won't have to worry about email ever again if you don't want to.
I'll show you exactly how to do this so it becomes part of your weekly rhythm.
And if you've already got tons of past emails and lots of content you can repurpose?
I'll tell you exactly how to tweak it and use it so it's more effective.
This makes the build WAY faster.
We build with intention, and that makes all the difference, no matter where you're at in the process.
No more sending random emails that may or may not actually nurture or sell anything, and may actually be hurting you.
Every email has a job, from now on.
And they keep on working long-term for you.
Once it's built, you can keep re-using it time and again.
You're already sending emails. You might as well build this while you're doing it and get better results as you go.
How LONG it takes depends on a bunch of factors and how much you outsource vs. do yourself.
If you're starting from scratch, writing every email, and doing all the tech yourself, it'll take a lot longer than someone who's already established and has lots of past email content they can use & a team to help build it.
But even then, you don't have to create it all up front before you start using the principles I teach in it.
You can start building it from scratch as you go, like me, and then once it's built you won't have to worry about email ever again if you don't want to.
I'll show you exactly how to do this so it becomes part of your weekly rhythm.
And if you've already got tons of past emails and lots of content you can repurpose?
I'll tell you exactly how to tweak it and use it so it's more effective.
This makes the build WAY faster.
We build with intention, and that makes all the difference, no matter where you're at in the process.
No more sending random emails that may or may not actually nurture or sell anything, and may actually be hurting you.
Every email has a job, from now on.
And they keep on working long-term for you.
Once it's built, you can keep re-using it time and again.
You're already sending emails. You might as well build this while you're doing it and get better results as you go.