Let's review a few of the main things you've learned so far.

✨ Bingers are Buyers ✨
You're here, so you're (probably) in the middle of content binge, yes? So you're a lot more likely to buy my Everselling Email System than someone who isn't.

And I want to acknowledge and encourage that.

✨ Design For Engagement ✨
Not only have I encouraged you to engage and binge the content by clicking and taking other actions, I've gone a step further to motivate you to do it more...

...I've been rewarding you for it.

That's what these engagement points are all about.

But these points aren't just, well, pointless... 😅

(My family doesn't think I'm funny, but that last sentence proves to me that I am.)

...They actually have a point.

(And that last sentence proves to THEM that I'm not. You'll have to judge for yourself 🤣).

First, I hope you got curious enough to start clicking around to try and figure out how to earn them (which means you engage more, boosting the chances of me ending up in your inbox, and giving me better deliverability overall).

Second, they will earn you a discount when I invite you to join the Everselling Email System.

✨ The more points you have, the bigger the discount. ✨

You'll be able to earn up to a 50% discount, in fact!

I want your engagement to benefit us both, not just me.

I mean, I know you're probably the kind of person who buys the things you find value in, regardless of the price.

But it's a bonus when you can pay a little less, so that's why it's here.

And perhaps YOUR audience is more price-conscious, so I wanted to show another thing that's possible.

So if you find yourself aligned with how I think about automated email marketing and you are just waiting for me to tell you all about the Everselling Email System so you can join, I'd recommend engaging like crazy in the meantime.

By the way, I WILL give you more details about it soon.

The faster you binge, the sooner you'll get your invitation. 🤩 Just make sure you're actually reading the content & engaging as you go...

P.S. Some points are time-sensitive, meaning you can't earn them if you didn't do them right away, but many actions earn points no matter when you engage.

P.P.S. This kind of gamification in your email marketing is like frosting on the cake. I never used it in the past, as I kept things super simple and didn't take the time to try it, and not all email providers offer this kind of functionality without advanced coding.

Ontraport makes it super easy, though, which is another reason why I use them. Small bumps in conversion over time make the hassle of migrating to them worth it if you truly want the best (or at least starting fresh with them for these campaigns if you've got too many other campaigns to move everything.)

I'll talk more about tech soon - we're nearing the end of this deep dive.

But I wanted to mention that because it's not something you HAVE to do to make the main stuff work, but it absolutely encourages more engagement which is worth it from the deliverability standpoint alone.

You don't need to double your list size if you can double the number of people seeing & engaging who are already on your list, and this helps (but it's not the only factor).